What is the Inbound Marketing Ecosystem?
First, what is “inbound marketing“?
Inbound marketing is the on-going and iterative process of attracting traffic online, converting that traffic into leads, closing those leads into customers, and then delighting customers so that they become fans, evangelists, and promoters.
Then an ‘ecosystem‘ is defined as:
So the Inbound Marketing Ecosystem represents my online collaborative community of interacting marketing and digital specialists focused on attracting strangers, converting them into visitors, leads, and customers, and promoters through the strategic development and deployment of the inbound marketing methodology.
I help you put the multiple, moving pieces of inbound marketing together by teaching, guiding and consulting, helping alongside you, or doing absolutely everything for you.
Success with Inbound Marketing:
To be get the best results implementing inbound marketing, you need – at a minimum – these moving and constantly evolving pieces:
|Attract||Convert||Close & Delight|
|Search Engine Optimization (SEO)||Offer creation||Lead scoring|
|Search Engine Marketing (SEM)||Call to action (CTA) creation||Email marketing|
|Social Media Marketing (SMM)||Landing page (LP) creation||Marketing automation|
|Pay-per-click (PPC)||Form building||Closed-loop reporting|
|Content creation||Contact/Lead management||Traffic analytics|
|Public relations||Lead nurturing||Blog analytics|
|Offline campaigns||Workflow development||Call to action analytics|
|Campaign creation||Landing page analytics|
|A/B & Multivariate testing|
How it works:
I work with a network of partners and vendors (or do it myself) to get you to your goals as efficiently as possible. Most often, I recommend and leverage the extremely robust HubSpot inbound marketing software platform, but I can also work with any system, CRM and other platforms that you are already using and have in place.
Next: Engagements Offered